JOB SUMMARY:
The AVP, Marketing Content Director, is the principle driver of content development for marketing communications. He/she executes retail marketing content development and sets messaging tactics and tone for all content across multimedia and print. S/he acts as a primary contributor to strategic planning for Marketing and Corporate Communications.
DUTIES & RESPONSIBILITIES:
- Serve as content director: work closely with marketing managers, project coordinators, and various partners to conceive content that supports brand values and delivers messaging aligned with distribution strategy
- Provide leadership to content developers of varying background (writers, designers, developers, multimedia specialists – both inside and out of house) who are charged with producing compelling, interactive, and engaging content that works across myriad platforms and helps build the Delaware Investments® brand
- Work closely with investment personnel, product managers, and sales to maintain and evolve an aggregate voice for the company’s investment teams — identifying thought-leadership topics, responding to current events, maintaining and championing various editorial calendars
- Encourage innovation: foster creative excellence and out-of-box thinking from writers, designers, videographers. Challenge content developers to lead within multidisciplinary project teams, finding potential new digital marketing tactics and forms of delivery, both digitally and in print
- Contribute to strategic planning efforts and the planning of integrated marketing programs
- Act as managing editor on a wide range of content – from print promotions to advertising and email, and from video to interactive web content – for both desktop and mobile
- Drive the ongoing development of thought leadership, assuring that aggregate messaging engages audiences in a manner aligned with distribution strategy
SKILLS & EXPERIENCE:
- Innate marketer with outstanding ability to project visionary outcomes and bring a variety of compelling digital and print creative to life
- Strong understanding of B2B financial services, with the ability to analyze and incorporate data and analytics in content-development decision-making
- Naturally curious and conversational, with strong reporting skills; ability to ask good questions of specialized investment personnel, to unlock insight and opportunity
- Strong knowledge of investment products, concepts, and distribution channels; ability to tailor marketing content for different audiences (individual and institutional investors, financial intermediaries) and across multiple media (print, web, video)
- Ability to drive development of strong supporting visual, including web infographics, charts, and video graphics
- Experienced writer and editor with strong marketing and storytelling sense, with ability to refine text that ranges from complex white papers to promotional copy
- Organizational thinker with ability to execute on departmental priorities
- Bachelor’s degree in marketing, finance, or related field required; MBA preferred.
- 7-12 years of professional experience required, preferably in the financial services industry
- Financial journalism background wanted. Advertising agency or other marketing experience also a plus
We ask interested persons to apply directly to the job at the job posting on our company website through the following link: http://www.careers.macquarie.com/cw/en/job/926995/avp-marketing-content-director
Delaware Investments, a member of Macquarie Group, provides world-class asset management services and solutions for institutions and individuals. Today’s Delaware Investments is more dynamic than ever before, managing assets across all major asset classes for wide range of investors.
Delaware Investments, a member of Macquarie Group, refers to Delaware Management Holdings, Inc. and its subsidiaries. Macquarie Group refers to Macquarie Group Limited and its subsidiaries and affiliates worldwide.
Macquarie Asset Management (MAM; formerly known as Macquarie Funds Group) is comprised of the following groups and offers a diverse range of products including securities investment management, infrastructure and real asset management, and fund and equity-based structured products:
· Macquarie Infrastructure and Real Assets
· Macquarie Investment Management
· Macquarie Specialized Investment Solutions
Find out more about Macquarie at www.macquarie.com/about
Delaware Investments is an Equal Opportunity employer that promotes workforce diversity and hires without regard to race, sex (including pregnancy), religion, color or national origin, age, disability, sexual orientation, gender identity, veteran’s status or other protected status.
