Capital Group, parent company to the American Funds, is currently searching for an intelligent, energetic, motivated and creative individual to join our Marketing Communications team As a Senior Writer, you will partner with the Investment group, Marketing, Investment Services and Sales to collaborate on and create appropriate content and messaging for our business, strategies and products. The Senior Writer will lead and collaborate on creative, customized content across various channels designed to reach a range of professional and institutional audiences.
**The firm would like this position to be based in Los Angele, but would be open to having it be in NY for the ideal candidate.
The job:
- Create sophisticated, informative and differentiated content including: marketing, thought leadership, educational and investment-specific pieces. Content will be customized to address a range of institutional and professional audiences.
- Develop communications across all channels: white papers, video interviews, presentations, conferences, web content, webinars and social media.
- Collaborate with content stakeholders and internal subject matter experts to establish strategic direction, key objectives and themes for content.
- Be able to write on markets, the asset management industry and Capital’s investment approach and strategies with equal ease.
- Conduct independent research and partner with internal resources to develop statistical stories – charts and infographics to illustrate key concepts and trends.
- Be able to synthesize input and feedback from numerous stakeholders, and create engaging content around complex topics.
- Collaborate with cross-functional teams to maximize and leverage content across audiences and channels.
- Ensure content aligns with business goals and adheres to corporate brand standards, style guides, and legal and compliance guidelines.
The requirements:
- A minimum of 5 to 7 years of professional writing experience, preferably in the financial services industry.
- A minimum of a bachelor’s degree or equivalent in journalism, marketing, economics or financial-related field.
- Proven experience writing about equity and fixed-income markets, financial planning, retirement plan options and products, and general economics topics.
- Deep knowledge of asset management industry, capital markets and financial products.
- Strategic approach to content messaging.
-
Analytical and quantitative approach; leadership skills in taking projects to conclusion.
- Ability to translate complex ideas into compelling, audience-appropriate communications.
- A portfolio of editorial content that exemplifies superb writing skills and an ability to develop creative solutions, from succinct promotional copy to long-form articles or reports.
- Strong knowledge and experience with digital, print, email and multimedia marketing and communications.
- Excellent project management and organizational skills; ability to work independently. Manage multiple projects simultaneously while meeting rigorous deadlines.
- Intellectual curiosity, willingness to take on varied roles and assignments, have an entrepreneurial drive and the ability to make complex subjects interesting and accessible.
-
Demonstrated ability to work calmly and maintain good judgment in fast-paced, high-stress environments.
Anyone interested in applying for this position should contact Kelly West at: Kelly_West@capgroup.com
