High-profile journalists Joe Weisenthal (@thestalwart), a Bloomberg News editor and co-host of the Odd Lots podcast, Katie Robertson (@katie_robertson), who covers media for The New York Times, and Drew Armstrong (@ArmstrongDrew), executive director of health and business news site Endpoints News, discuss personal branding for journalists –from what you should and shouldn’t do, to changing social media use policies within the industry and whether or not journalists even need a brand of their own.
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